DAU is a coastline, not a score
A daily active number without a tide table is how boards get talked into a rescue that was never a wreck.
Journal
Plates from the desk.
Short essays written after Plot Room critiques, when a mistake kept repeating across United Kingdom desks. They are not recaps of the syllabus. They are arguments we were tired of having only in the room.
Event names that survive a reorg
If the verb belongs to a squad that will be renamed in autumn, the grid will lie by Christmas.
Reading a retention curve without the folklore
D7 is not a moral. It is a window. Some products should not print it at all.
The first fourteen days of instrumentation debt
What a new app logs in its opening sprint becomes the geology everyone later pretends they chose.
What a polished dashboard still conceals
New product managers are not foolish. The screens are built to hide the join, the window, and the refused stitch.